An interesting thought as we approach the end of this World Cup: although Uruguay have won World Cups in the past, and Spain and the Netherlands have not, Uruguay winning this year would be a 'newer' thing - more of an Event.
Spain finally lifting the trophy is a narrative that already carries a sense of inevitability - it's a triumph that has already been written, and held back from general release for two years. Now that Brazil have no longer already won the tournament, there's a case for saying that Spain have already won it. The same narrative can be quickly adapted and refitted for the Dutch - 'the long wait is finally over'. There is no comparably comfortable frame in which to fit a Uruguayan victory.
Granted, Uruguay's glories were a long time ago. But when has that ever been relevant to the expectations placed on football teams? Brazilian players are still being feted for what their team did forty years ago; England are judged (and judge themselves) every four years by the standards of 1966; African teams are still labelled as naive and impetuous based on the performance of Zaire in 1970. German teams and Spanish teams are just about still viewed in the context of their past representatives as villainous mecha-men and talented bottlers respectively, although these two seem to be finally losing their grip this summer. In the group stages, the BBC wheeled out an excruciating montage showing clips of past German triumphs interspersed with footage of pistons and machinery - but even they have since realised that this German team represents something different. These three-time World Cup winners would be fresher faces on the podium than the Spanish or Dutch.
Putting aside the two unfolding exceptions above - and progress on these fronts will be immediately undone if either team reverts back to historical type for even one game - these images seem impervious to the passage of time, and are held to remain true no matter how much contradictory evidence amasses. The fact that Uruguay have underachieved since 1950 doesn't explain the strange discrepancy about them; they are the only World Cup winners whose achievements have been definitively consigned to the history books, and deemed not relevant to modern analysis. You can never write off the Germans because of their past wins - but I don't believe I've ever heard a pundit say 'Well, I'll tell you what... I think Uruguay might be dark horses to win back their title this year. End the sixty years of hurt.'
In this country, the cutoff point is 1966. To us, tournaments before that are quaint, sepia-tinted, and faintly comical. Firstly because the World Cup only became a serious matter after we validated the tournament by going out and winning it. Secondly, the images teams made for themselves in the sixties and seventies have endured because those were the formative years of the people who have run, broadcasted, and commented on football in this country, certainly since the late eighties. Their ideas have bled into the minds of the population through sheer unchallenged repetition (and, lately, nostalgic replaying of said repetition - twice removed from new thought). Uruguay themselves are represented by a construction of this period - as temperamental foulers and cynics - and this seems to have replaced their earlier status as heroic two-time champions, leaving no trace of the older idea behind.
The relevant half-life of historical events must vary between countries. Uruguayan players surely don't go to tournaments still feeling burdened by the achievements of their predecessors, but Brazilian football fans still believe in a Uruguay hoodoo that dates back to 1950. Speaking to a Bosnian friend recently, I tried to draw out his opinion of the Stojkovic-inspired Yugoslavia team of 1990, but he was far more keen on regaling me with his admiration for the overachieving all-Serbian team at the first World Cup in 1930...
...who, it turns out, have been the subject of a recent film.
I don't think a hypothetical English team sent up the river in 1930 would be the subject of such strong, enduring identification.